Hmm.. this is hard to say. There's a fine line between trash talking and creating some excitement and stirring things up. In fact, that's almost part of their job; why do you think they like to have those pre-fight 'interviews'? To sell more tickets...
So I'd say it's difficult to tell in a lot of situations. Ortiz may be a dick, but we also learned a lot from TUF3 so who knows? Maybe it's all part of the game..
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